Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Top Home Based Businesses To Start Today

The state of our economy in the last few years has had a terrible impact on employment in our country. Companies of all sizes are laying off employees regardless of their talents, years of service or contributions they’ve provided. What is even harder to witness is the closing or splitting up of some large corporations that had employed so many individuals. Many of these people are now looking seriously at ideas for creating income working from home. The question then becomes what are the top home based businesses one can start quickly and with little initial investment.One way to approach starting a home based business is with providing a service or product out of your home. Ideally, the product would be something you are talented with making, but if you don’t have the talent then look for something you can learn quickly and doesn’t require years of practice.If you enjoy being creative and working with your hands, look at top home based businesses that you would enjoy creating products for. Some examples might include:Jewelry Making – Wire jewelry making is easy and with only a little practice you can create some stunning work. There are loads of how-to books on wire jewelry design in the craft stores and you can start with inexpensive material and work your way up.Baking – If you can create some tasty but healthy treats, you might be able to find various health food stores that will buy your goods.Custom T-Shirts – If you look around at the t-shirts marketed towards the younger crowd, you’ll see that lots of them have a grungy, rough, worn or splattered appearing design on them. Just splash a few colors of paint on the front, stamp on the words “Work in progress”, and watch the kids line up for these unique and “cool” shirts.If you are the type of person that is more comfortable with physical work, some top home based businesses might include:Carpet Cleaning – For a small investment you can buy commercial carpet cleaners like the ones that are rented out at many department stores. These do a great job with just hot water and some cleaning solution. They even fit in most cars.Lawn Care – If you already own a riding lawn mower and a truck you can buy some ramps to get the mower into the truck bed. Or, you can get a trailer to put the mower on. As you get more business you can invest in better equipment that lets you complete more jobs in the same amount of time.Cleaning Homes – Take the hour or so you spend each day exercising and clean homes instead. You’ll get the cardio workout from the cleaning and get paid as well. Most clients already have the cleaning supplies they want you to use, so don’t feel you need to stock up on all the supplies.Additionally, some top home based businesses that let you utilize your computer would include:Freelance Jobs – Sites like freelancer.com provide outsourcing for large and small businesses to find experts to complete various projects and tasks. Companies are looking for skills like writing, designing, data entry, sales and marketing as well as technical skills like programming, administration and engineering.website Design – Website design has become much easier as the technology and software has improved in recent years. While it’s a good idea to be familiar with some of the technical jargon, you can focus on the design and flow of a website and outsource the technical development of the sites to someone else.Medical Billing or Coding – this type of online work has become popular as hospitals and insurance agencies are trying to keep costs down. You need to learn the billing or coding process to take on these types of jobs.As with any endeavor you will want to do proper and thorough research in your area of interest. While the list above of top home based businesses is not complete, it provides a few realistic examples and thought starters that will help you get you on your way.